News about mobile web exploding are everywhere. Topics like increasing mobile users, separate indexing on the mobile web for Google and Yahoo, and a host of developing technologies allowing more relevant context for mobile users are all enticing business to go to the mobile web.
As a Small Business owner, how are all these relevant to you? What product and/or service feature may you be able to offer your customers on the mobile web?
You need to keep in mind that the mobile user is on the move and may only have time to complete a quick task on the mobile web. Therefore you need to choose which function of your business you would place on the mobile web. Here are a few options:
1. Booking/ Reservation
Allowing booking functions while on the go can be very convenient for your customers. Service businesses like restaurants, professionals like doctors, or even retail shops can utilize this function.
2. Contact you
Contact numbers that dial when pressed or emails that automatically launch an email client makes it more convenient for your client to reach you.
3. Geo-location
Offer discounts or special packages for customers who physically near your store.
4. Social Networking
Some users go to the mobile web for social networking. Engaging your customers while they are on the go helps build relationships.
5. Brochure site
Placing your Catalogues on the mobile web for easy access may increase awareness of your products and/or services.
The most important consideration is what function would add value to your customers. With your customers in mind, plan out a road map, take small steps, and iterate as you go.
As technologies and the mobile market evolve, more opportunities and threats will come out. Keep updated with the latest mobile trends. And leverage on your existing business’ strength to maximize opportunities in the mobile web.
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